Labels say the star is to focus on his upcoming album, news that will shock many hip-hop fans
Drake will not be nominated at the upcoming Grammy awards, according to music executives, citing promotional commitments with his upcoming album Scorpion.
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The Toronto-born rapper won last year’s Grammy for the song God’s Plan, but has not been nominated for any of the record 14 nominations announced so far.
The Recording Academy said the online streaming service Spotify and record labels Universal Music Group, Republic Records and Epic Records had told the academy they would no longer be participating in Drake’s commercial obligations to promote Scorpion.
The move was announced after a lawyer representing Drake sent a letter to the academy on Friday saying that his performance at the Grammys on 8 February would be considered an “official marketing material” and needed to be approved.
The 2017 Grammy nominations were a turning point for hip-hop, which was a previously under-represented group and dominated the night with a total of 12 awards. Drake, who is ranked as the world’s most followed musician on social media, was widely seen as the favourite to win album, record and song of the year.
Drake still has a chance to be nominated for the rap categories, as a hip-hop album is not required to have musical elements other than that genre.
Justin Timberlake will host the Grammy awards on 8 February.